Friday, August 28, 2020

Evaluate the actions of the Spanish, French, English, and Dutch Essay

Assess the activities of the Spanish, French, English, and Dutch wayfarers and colonizers. Make certain to think about their effect on the local people groups, the environme - Essay Example New exchange courses were a need in rivaling other European nations. Exchange of European merchandise for flavors and different products not accessible in Europe were sought after. A wayfarer who opened up or found another exchange course was liberally remunerated by their legislature. Wilkenson (2002, p. 20) clarifies â€Å"more and more pioneers attempted to open up exchange routes.† Faster exchange courses to nations with crude materials were significant. The quicker a boat could arrive at a nation with important assets, the sooner they could beat different nations needing similar materials. Wealth additionally drove the wayfarers. They were scanning for gold, silver, flavors, and other normal assets. Abernethy (2002, p. 211) clarifies how these investigations were â€Å"leading Spain and Portugal to compete in the mid sixteenth century for zest rich islands off Asia’s southeast coast†. Stories of avenues of gold and precious stones lying on the ground made it back to Europe. In spite of the fact that the Europeans didn't accept such stories, the investigations were mainstream. Abernethy (2002, p. 191) reports â€Å"led Europeans to get some information about the world were bolstered by the proof. Sea investigation having paid rich and unforeseen dividends.† The cost was being returned ten times on ships supported for investigation. Flavors, gold, precious stones, and other common assets were being sold at a small amount of the expense to get them. These travelers were treasure chasing for their legislatures, with the profits paying off luxuriously. The issue with the Europeans discovering wealth was the place the wealth were found. The characteristic assets were situated in North and South America, Africa, and different grounds not yet investigated by Europeans. The locals they met were outlandish. Be that as it may, the Europeans effortlessly vanquished these new societies so as to take their regular assets. Out of nowhere, the locals were peasants in their own

Saturday, August 22, 2020

Pervasive Decision VA9-02166 Essay Example | Topics and Well Written Essays - 250 words

Inescapable Decision VA9-02166 - Essay Example The utilization of words like tough, compelling or important are just useful when anybody needs to remember just inquiry (Oxman-Martinez et al., 2005), and consequently the main test, that can be gotten from the meaning of Convention Refugee in Section 2 of the Immigration and Refugee Protection Act does the inquirer presently have an all around established and real dread of oppression? Subsequent to thinking about all the conditions, the youthful Tamil male looked in association with getting LTTE data by the Sri Lankan armed force, paramilitary organizations and the administration, the petitioner documented a case of exile status looking for security from the referenced powers of Sri Lanka (LaViolette, 2004). Segment 97(1)(b)(ii) of the Immigration and Refugee Protection Act expresses that the assurance is restricted to the inquirers who face some particular dangers that are not confronted by and large by others in or from the nation and along these lines, the petitioner isn't an individual needing security (Dauvergne, 2003). In this occurrence, despite the fact that the war of September 2006 is finished and circumstance is distinctive in Sri Lanka, that doesn't support Refugee Protection Act, so the youthful Tamil man ought to get insurance (Kruger, Mulder and Korenic, 2004). The Members of the equity board must think about the new confirmations accessible from the present year of 2009 where despite the fact that the circumstance is extraordinary, the circumstance of the youthful Tamil male is the same. Thus, the paramilitary offices, Sri Lankan armed force and government authorities need to reexamine their conviction that the youthful male has a place with the LTTE gathering. Acquittal International Report 2010, pp. 301-303 and Item 2.3. Joined Kingdom (UK). 22 October 2009. Remote and Commonwealth Office (FCO) and Home Office. Report of Information Gathering Visit to Colombo, Sri Lanka 23-29 August 2009 (PDF, 215 KB). Oxman-Martinez, J., Hanley, J., Lach, L.,

Friday, August 21, 2020

Death Of A Salesman Essay Tragedy Thesis Example For Students

Demise Of A Salesman Essay Tragedy Thesis All through Death of a Salesman the guys of the Loman family can't recognize the truth of the American Dream and its deception. Willy can't see who Happy and Biff really are as people or himself so far as that is concerned. In this manner, Willy and his children accept that they all know and have the stuff to be an achievement throughout everyday life and in business. In reality the achievement of the two falls a long way from the perfect American Dream of their time. In the total of this play Willy Loman retaliates and forward with reality about his two children and himself, being the means by which he figures they ought to be. He believes that being popular with having individual engaging quality is the way to flourishing. Towards the start of the play, Willy falls back so as to a spot where Biff and Happy were immaculate children. Biff is playing football like Willy needed him as well and Happy making a decent attempt to secure Willys consideration no matter what. Willy will in general focus himself on Biff and all the potential that he thinks he has. Upbeat appears to simply to get cleaned out during the play by the consistent spotlight on Biff. In the absolute starting point of the play where it is set in the present Willy says, Biff is an apathetic bum! (Mill operator 1938). At that point adjusting his perspective by saying that Biff is lost however is a diligent employee and hes not languid (1938). Willy can't appear to clutch the truth tha t Biff can't make progress in his life and overlook the hallucination that he will satisfy his fantasies. Biff expresses the truth obviously here, Pop, Im very common as are you (2000). Willy can't appear to transform his life into his fantasy and arrives at terms at long last by ending his life. During the play Biff and Happy discussion for a long time about their American dream yet never entirely start the means to accomplish it. The two of them battle all their young lives. Biff attempts to oppose Willy in the first place by bombing math and moving out west. Cheerful, then again makes a decent attempt to pick up the consideration of his dad for instance, by shouting, Im getting in shape, you notice, Pop? (1947). Later on in the play as it moves again into the present, Biff and Happy begin to comprehend that having all they need in life doesnt simply take dreaming. They understand this by watching their dad, Willy with the entirety of his hardships and defeats. In a contention towards the end Biff shouts out to Willy in acknowledgment, Pop, Im nothing! Im nothing, Pop. Cant you get that? Theres no hate in it any longer. Im exactly what I am, that is every one of the (2001). Upbeat, Biff and Willy all have the American Dream as their objective yet endure the torment of failing to accomplish all that they have anticipated for what's to come. They all change from start to finish, by first wandering off in fantasy land about what should be possible and afterward understanding reality that it will never be. In the end after Willy has ended it all, Biff says at Willys grave, He had an inappropriate dreams. All, all, wrong (2003). Biff and Happy presently realize that for once in their lives they need to make their dads fantasy about being the, number-one man occur (2004). Bibliography:Works CitedMiller, Arthur. Demise of a Salesman. The Norton Introduction to Literature. Ed.Jerome Beaty et al. eighth ed. New York: Norton, 2001. 1935-2004

Tuesday, May 26, 2020

Good Sat Essay Topics Secrets

Good Sat Essay Topics Secrets The Birth of Good Sat Essay Topics You're attempting to show colleges your very best self, therefore it might appear counterintuitive to willingly acknowledge a time you struggled. Your essay rating will appear on every score report you send to colleges, no matter whether the school demands an essay. Explain your commitments, and you are going to be the type of student colleges find immensely attractive. On the flip side, some argue that the price of college leaves students with crippling debt they'll never have the ability to repay. Whatever the case, it's always a better idea to work with a topic that is especially close to you and that you are in possession of a genuine interest in, rather than just picking a random topic. If you want, highlight the vital words and phrases in the stimulus to have the ability to look at it from time to time to be sure you adhere to the topic. In high school, you're supposed to decide on the type of topic you'r e going to be in a position to dig into that is, you've got to remember to can come across enough info on the topic. Even if a particular research paper topic is getting a great deal of buzz at the moment or other men and women seem interested in writing about it, don't feel tempted to make it your topic if you don't genuinely have some kind of interest in it also. Picking out the right topics might take a while in case you don't have a list of sample topics before you. Well, the reply isn't too obvious here. You might find that several of the topics can be adapted to suit almost any sort of writing assignment. Before you begin, it is imperative to choose topics which you really know well. In reality, besides asking for help with the subject, you may also request for a customized paper, written in line with the instructions as set out in your prompt. The option of compare and contrast essay topics isn't a simple task because you have to demonstrate your analytical skills. Ensure you give clear explanations of the things on your list also. It is crucial to choose a minumum of one example and create a paragraph with the counter-argument also. Graders read a lot of essays daily. Essay is a range of contemplations and thoughts. The SAT Essay demonstrates how well you recognize the passage and utilize it as the foundation for a well-written, thought-out discussion. A standard question regarding SAT scores is whether the entire mess can be prevented by skipping the essay. Compass' content experts also have written a piece on how best to attack the ACT essay. Remember your final grade significantly is contingent on the topic. You may continue to keep your argumentative essays for your upcoming job portfolio in case they're highly graded. The primary goal of topic choice for a proposal essay is to show the idea can be put into place in practice. For instance, you can select a topic for elementary, middle, or higher school. Students who find they lack the skills required to research and formulate decent essay topic ideas should look at getting assistance from our experts. Good Sat Essay Topics at a Glance In your response, you want to analyze the argument created by the author. Also, ensure that your essay is reasonable and is communicating your intended argument effectively. Also, do not forget that you'll have to deliver some factual e vidence for your opinion (after all, any academic paper needs to be supported by academically recognized sources), therefore don't go for subjects which are purely opinionated and don't have any possibility of justification. There's no one-size-fits-all response to that question. Naturally, there's a lot which goes into producing a superior paper, which must reflect on the eventual price tag of the item. You simply need to order an excellent essay from experts with the greatest academic degrees in a number of fields. The variety of body paragraphs will mostly rely on the amount of your paper. Even in the event the deadline is truly tight, feel free to get hold of our managers. Finding the Best Good Sat Essay Topics Whenever you opt to ask us for expert aid, don't hesitate to speak to our support managers. How people will act if there won't be any rules in any way. An admissions officer is quite a bit more likely to keep in mind an applicant who has a rather specific essay w ritten in a special and quirky way. You should research your topic to select three claims. You may find there's a compelling argument for learning another language after all! Application essays about challenges reveal how you respond to difficulty to folks who are quite interested in how you are going to deal with the subsequent four years by yourself. Another sort of evidence that's often utilized as an alternate to actual facts or statistics is the anecdote. Moral issues became clouded, making it rather flexible evidence for a range of SAT essay prompts. The essay must be written as the answer for a particular essay prompt. All the information that you will need to compose your essay will be contained in the passage or in notes about it. For example, you will probably learn to choose or make a best essay topic. Before you commence writing a single word of your paper, you first will need to understand what your thesis will be. Don't pretend you've got the last truth. Put simply, you've got to analyze the chosen topic. There are a lot of possible compare and contrast essay topics, and a number of them are difficult to perform.

Friday, May 15, 2020

The Meaning and Value of a Teddy Bear - 721 Words

I need you, you need me Imagine a child hugging a small bear tightly. The bear smiles at the child softly and the child smiles back at the bear with peace in his heart. This is an iconic image of a bear doll named teddy bear. Teddy bear is a symbol of innocent that protects children from fear and makes children to have good-night-sleep. Teddy Bears have been hogging loves from kids all over the world for a long time. Sometimes they are great companions when children are traveling their dream lands, sometimes they are warriors that save kids from nightmare and sometimes they come to lives when kids open their limitless imagination land. People’s love toward the teddy bear don’t stop even after they become adults There are tremendous number of toys these days, but this small bear doll with soft fur that was named after one of most popular American president Theodore Roosevelt has been a one of most popular doll for long time. Then how come this teddy bear became so popular? Why do people love te ddy bear so much? What is that thing about teddy bear that brings a smile to your face? How come this super analogue doll can still be so popular in the world of advanced technology? Why do people put so much values over its original price? After all, real bear is one of the scariest animal on this planet. Teddy bears are the symbol of innocence you had when you were a kid. Every time we see teddy bear, that little child inside us wakes up and remind of us when we were being raised inShow MoreRelatedCase Analysis : Vermont Teddy Bear Essay1272 Words   |  6 Pagesto information and Technology in Vermont Teddy Bear (VTB). Vermont Teddy Bear was founded in 1981 by John Sarinto. John used to sell teddy bears by moving from one place to another carry them on his cart (Thomas, Wheelen Hunger, 2006). The work was tiresome and he faced a stiff competition from other business people who were also selling teddy bears. During his start of the business, he discovered how the American culture treasured the use of teddy bears which encouraged him more and more to continueRead MoreTransitional Objects Of A Child1300 Words   |  6 Pagesthe infant, and it may destroy the value and meaning of the object to the baby. This phenomenon begins at the age of four to twelve months. In some cases, the m other of the baby becomes the transitional object (Winnicott, 1953). My younger sister s transitional object was a teddy bear that she carries around all the time. My mother had to carry the teddy bear when traveling even though it used to be dirty. If my mother would attempt to take the teddy bear away from my sister she would instantlyRead MoreMy Ideal Friend1567 Words   |  7 Pagesanyone else finding out. Last, but surely not least, the shared joy that I receive with a friend makes the friendship worthwhile.    Even as a child, I was able to separate real friends from not so real ones, so therefore I learned very quickly to value dependability in a friend.   Every October 31st, on Halloween, a friend named Shana and I went trick-or-treating. We never missed a year up until about the age of eleven. On one particular Halloween, my mother was sick. She had recently Grant 2 beenRead MoreThe Use Of Juvenile Symbols Produced For Nurses And Nurses2632 Words   |  11 PagesJuvenalia Problem†, this is an issue that involves the use of juvenile symbols produced for nurses and by nurses. Juvenalia literally means works produced by a young person. The issue of this arise in instances where grade-school hospital decorations, teddy bears, colorful scrubs, and juvenile images in advertisements cause people to underestimate the hard work that goes into nursing. Nurses want to be taken serious but when they associate with certain symbols in the professional setting it comes off asRead MoreThe Correlation Between Looking Preferences And Reaching Essay1803 Words   |  8 Pagesdistractions, all toys, drawings, and other materials normally kept in the room were also isolated for the same reason. This study involved two observations. The first observation was to determine the preferred color of toy from the toys provided (teddy bears). Each toy was presented separately at a distance close to, but just out of the reach of the infant for 3 minutes in the order of: red toy, blue toy, green toy, and the behaviors of the infant in the form of smiling, widening eyes, opening mouthRead MoreStrategy Integration - Vermont Teddy Bear7515 Words   |  31 Pages © 2008 Richard E Murphy Case Study The Vermont Teddy Bear Co., Inc Challenges Facing a New CEO Submitted 26 April 2008, by Andrea de la Peà ±a, Paul Horan, Cindy Jaynes, Christian Larson, Richard Murphy  © 2008 Richard E Murphy Table of Contents Executive Summary .................................................................................................................... Introduction ............................................................................................Read MoreWinnie The Pooh By Winnie Pooh1680 Words   |  7 Pagesgentle appeal of a soft, simple bear and his group of eclectic friends has captured the hearts of millions. However, in the search to make Pooh more marketable, drastic changes have been made to the original text in order to appeal to a wider audience. In my research, I will explore how the commercialization of Winnie-the-Pooh affected the original text, both in its meaning and sentimental value. Winnie the Pooh has not always been the stylized, bright yellow bear that we now see plastered on countlessRead MoreSpecialty Toys Case 121212451556 Words   |  7 Pages10000)=0.025 NORM.S.INV(0.025)=-1.96 NORM.S.INV(0.975)=1.96 Z-score of 10000 =-1.96 Z-score of 30000=1.96 ÏÆ' = (30000-20000)/1.96 =10000/1.96 = 5102 Standard Deviation of 5102 The graph above shows the distribution for the demand for the Weather Teddy Bear using Specialty Toys’ forecasts based off of sales histories for similar products. This forecast predicts that this toy will have a demand of 20,000 units. However, the forecasts also predict that the probability of selling between 10,000 to 30Read MoreOutline the Ways in Which Rubbish Can Be Said to Have Value in a Consumer Society1674 Words   |  7 PagesPLAN: Outline the ways in which rubbish can be said to have value in a consumer society Introduction: Paragraph one – Consumer Society,Mass consumption and Recycling: Explain a definition for consumer society and explain how Mass consumption has evolved. With the increase explain how it has led to a massive increase in the household and business waste Paragraph two – Thompson’s Theory, Economic value and Aesthetic Value: Explain Thompson’s theory and illustrate it by using the stevengraphsRead More Harold Pinter Essays3305 Words   |  14 PagesHe has also composed a number of radio plays and several volumes of poetry. His screenplays include The French Lieutenants Woman, The Last Tycoon, and The Handmaids Tale. He has received numerous awards including the Berlin Film Festival Silver Bear, BAFTA awards, the Hamburg Shakespeare Prize, the Cannes Film Festival Palme dOr and the Commonwealth Award. Harold Pinter was born on October 10, 1930 in Hackney, East London. He was the sole child of Jack Pinter and Frances Franklin. His father

Wednesday, May 6, 2020

The Effects Of Pregnancy On Women On Illegal Drugs And...

In the academic journal Outcomes of Pregnancy in Women Using Illegal Drugs and in Women Who Smoke Cigarettes was written by the authors; Mairead Black, Sohinne Bhattacharya, Tara Farley, Dorris M. Campbell, and Ashalatha Shetty. The authors objective of this informative journal is the present the obstetric similarities with women who used illegal drugs and those who smoked cigarettes during pregnancy. The authors present information that conforms not only the risk of drug and cigarettes usage during pregnancy but increased risk of using drugs versus cigarettes using The Aberdeen Maternal and Neonatal Databank also known as AMND. The writers start of the journal listing all variable and base line used in the demographics of this study including parity, age at delivery, social class based the partner’s occupation, gestational age confirmed by ultra sound, and body mass index (BMI). The studies closely analyzed the following â€Å"prevalence of gestational hypertension, preeclampsia, antepartum hemorrhage, deep vein thrombosis, assisted delivery, cesarean section preterm delivery, induction of labor, oxytocin augmentation, manual removal of placenta, postpartum hemorrhage, low birth weight standardized birthweight score neonatal unit admission and perinatal death.† The social class was not a controlled variable in the study sue to the result of 94 percent of the information missing for illegal drug users as well as there not being enough partners identified. In this study theyShow MoreRelatedA Brief Note On Drug Use On Infants1572 Words   |  7 PagesDrug Use on Newborns Many women abuse drugs whether they are pregnant or not. In both cases, many women are unaware of the consequences of what drugs can do to their body. However, for pregnant women, the situation is completely different. â€Å"Studies show that using drugs -- legal or illegal -- during pregnancy has a direct impact on the fetus† (Gaither 1). In simpler terms, drug use not only affects their own lives but also affects the lives of their unborn children. For the sake of enjoymentRead MoreCigarettes in America Essay1450 Words   |  6 Pagesrespiratory disease. The most deadly origin of disease is cigarette smoking. A cigarette contains many harmful chemicals that damage the smokers’ body as well as the people that surround the smoker. Its negative impacts regarding health carry more burdens than what some may say is the â€Å"positive† social outcome of smoking. Tobacco was originally used as a heavy sedative during tribal times and never used as a form of leisure. Cigarettes should be made illegal in the United States because of the outcomes itRead MoreArgumentative Essay On Abortion924 Words   |  4 Pageswith pregnant women is a situation that is being ignored in the United States. There are many pregnant woman in the United States who are abusing illegal substances without any prosecution. Allowing the se women to do so causes major defects on the babies and the mothers get no serious punishment for their actions. This issue is similar to the argument on whether abortion should be legal or not, because both situations can kill the baby while it’s still in the womb. Women who use drugs while pregnantRead MoreWhy Pregnant Substance Abuse Should Be Treated As A Major Issue1441 Words   |  6 Pagessubstance abuse should be treated as a major issue. The effects of substance abuse on the mother, fetus, and the overall pregnancy can range from none to extremely harmful. Women who use drugs during their pregnancy commonly give birth to â€Å"crack babies† or â€Å"drug babies†. These babies can have developmental disabilities or other birth defects. The mother may give birth to a premature infant, underweight infant, or even have a stillborn birth. The drug use of a pregnant woman has a direct impact on theRead MorePregnancy and the Dangers of Drug Use1353 Words   |  6 PagesDangers of Drug Use i Pregnancy and the Dangers of Drug Use Sarah McVicker Psychology 201 Lifespan Development Professor Sally Vyain October 7, 2007 Pregnancy and the Dangers of Drug Use It is very important for a mother to lead a healthy lifestyle when she becomes pregnant. She must eat healthy, get lots of rest, and exercise regularly. It is even more imperative that she avoids things that may harm her or potentially her baby. Amongst things she must avoid, alcohol, cigarettes, and drugsRead MoreThe Effects Of Pregnancy On Children s Development Of The Fetus1761 Words   |  8 PagesAlli Gardner Mrs. Cook English IV 3/29/17 Teratogens Alarmingly, the number of women who make the dangerous decision to drink, smoke, or use drugs throughout their pregnancy is increasing daily. When an expecting mother uses a substance while pregnant, she poses a serious threat to both her health and her child’s. Alcohol, drugs, and tobacco each present specific health risks that run to the fetus and can affect the child in many different ways, which can all result in major complications throughoutRead MoreEffects Of Smoking On The United States905 Words   |  4 PagesCigarette is one of the most addictive drugs that became plenty common in our society. According to the Centers of Disease Control and Prevention (CDC), smoking kills more than 480,000 in the U.S. each year. In order to reduce this statistic, numerous controlling strategies are adopted by the government, which includes a limitation of tobacco advertising, and the prohibition of smoking in public areas. Meanwhile, several people are suffering from health issu es caused by consumption of cigaretteRead More The Health Risks of Smoking Essay658 Words   |  3 Pagesyear nearly one in every five US deaths are related to cigarette smoking, that means that every year 440,000 people alone die from cigarettes. Deaths caused by alcohol, car accidents, suicide, AIDS, homicide, and illegal drugs combined are actually less than the number of deaths caused by cigarette smoking. Being the grandchild of a grandpa who died of lung cancer from smoking, I know and understand what cigarette smoking can do. Tobacco smoke is a mixture of gases and of small particles made upRead MorePrenatal Development And Development Of A Fetus1591 Words   |  7 PagesPrenatal development, also known as antenatal development, is the process of the development of a human fetus during pregnancy, from fertilization of the egg until the birth of the child. There are many factors that can contribute to the development of the fetus and many threats that can impact it. Most prenatal development occurs in a normal manner, however; there are many things that can go wrong during this vulnerable time and usually are caused by genetic or environmental factors. While the hazardsRead MoreDrug Addiction982 Words   |  4 PagesDrug Addiction Drug addiction is a dependence on an illegal drug or medication. Many people confuse it with drug dependency, which is when a person needs a drug to function normally. The difference between drug addiction and drug dependence is drug dependence is when a person needs a drug to function normally, like some blood pressure medications can cause a physical dependence, but the person is not addicted to the drug. A person can have a physical dependence, but not be addicted. Many scientist

Tuesday, May 5, 2020

Information Resources Management

Question: Provide an overview of how your selected company uses these information resources to build their marketing decision support systems and customer relationship management (CRM) environment. Answer: Domestic and International presence of Kelloggs Company Kelloggs Company is a huge public company selling wide array of cereal, frozen foods, snacks and particularly famous for its product Kelloggs cornflakes. The company operates in more than 180 countries across the globe. In May 2012, the brand grew larger with their acquisition of principle business from Procter and Gamble. While in September, the Kelloggs company expand their global footprint by the announcement of their joint venture with Wilmar International Ltd at China (Che, 2014). The acquisition of Kelloggs with the Russian company United Bakery significantly boosted the companys presence in Eastern Europe. In addition, Kelloggs has also entered small-acquisition with Shandong Navigable food company Ltd at China to serve its purpose to broaden its consumer base in the emerging market.The key acquisition of kelloggs in the domestic market in US include IndyBake products LLC, Brownie products company, Cookie Co. Mothers Cake, Bear Naked Inc takes place over a period of 2006-2010 has significantly increased the companys presence in the domestic market. Companys vision and execution of strategy The vision of Kelloggs company is to delight and enrich the world through its food and development of brand image on this legacy. The company aims to nourish families and children so that they can thrive and lead a healthy life. Kellogg Company significantly focus on developing products that are grain-based and compact of essential nutrients (Gaviria, 2012). The healthy initiatives by Kelloggs are an effective strategy that intensify its brand image and encourage customers buy their products. The execution of strategy by Kelloggs is done through its corporate social responsibility and development of business in a responsible manner that is sensitive to all the needs of its consumers (Bakir, 2014). Moreover, the company implement Blue Ocean strategy and its execution considers the following: Product innovation to develop and capture new demand and target market Target distinctive market segment i.e. focus on health conscious consumers Emphasize on constant increase in market share through acquisition with small and large size companies. Kelloggs plan to growth and service to its customers Kelloggs record the data of past purchase by their existing customers and contact new customers to gain information about their purchase behaviour and consumer preferences. Based on this information, Kelloggs deliver customized products and services to fit the specific needs of consumers (Navickaite, 2011). For instance, the introduction of Kelloggs special K benefits the diet needs of consumers, grain-based cereals and breakfast food for customers who are health concern. Kelloggs mainly implements three strategies for its growth. They are: Target the existing customers and encourage them to increase their spending and purchase on the brand. By utilizing the information of customer purchase behaviour, Kelloggs develop wide arrays of products that would fit the needs of their existing customers which in turn increase their purchase Target the customers of competitors and persuade them to switch brand. Kelloggs implement differentiation strategy and cost leadership in order to attain large group of target customers specially the competitors customers ( Kelloggs cornflakes and other cereals gives competitive advantage to the company which no other industry rivals can imitate. Kelloggs develop cost leadership by offering unique price rates for its quality products much less than the cost offered by its competitors Encourage the non-category users to consume the category product and select their brand ( Kelloggs influence purchase behaviour of non-category consumers to choose their product through healthy initiatives and awareness programs of Kelloggs benefits. Information sources of Kelloggs company With the focus to meet the global needs of customers, Kelloggs rely on wide range of its suppliers, contractors, manufacturers, consultants, distributors, partners of joint ventures and agents. Kelloggs forms collaborative business with the aforementioned stakeholders to gain insight and information about the industry. The growth and corporate responsibility of Kelloggs are not mutually exclusive (Jackson et al.2015). Hence, Kelloggs derive information from the company researchers and Kelloggs business analyst and subsequently meet the aspects of corporate responsibility. The CRM by Kellogg consider nutrition of consumers, diversity in workplace, employee welfare, environmental performance and sustainable agriculture. With the changing demographics of customer base and workforce diversity that acts as an key information resource to understand and meet the needs of customers. Market research and competitor analysis help the firm to discover and identify consumer needs and wide array of issues such as, their views on company products, packaging, and prices, recent advertising campaigns (Supriya et al. 2014). This helps the organization to make their marketing decisions. Market segment of Kelloggs Kelloggs company mainly target the health conscious people ranging from women who are employed or homemakers, mainly between the age 25-50. Kelloggs special K is aimed at women who are constantly trying to lose their weight, since according to the market research 23.5% of women diet regularly as compared to 12.9% of men (Jones, 2011). With the increasing popularity and demand of health food, Kelloggs cornflakes grab the interest of majority population in Europe and Asia-Pacific. Kelloggs cornflakes is targeted as the healthy breakfast cereal for children, young teenagers, middle age population and aged people as well. According to the recent statistics, the level of obesity level at UK is found to be 31.3% at women and men are less prone to obesity ( 24.8%). Hence, the Kelloggs special K is highly favoured in UK which enable the brand to expand its customer base. In addition, with the current growth rate, the cereal market in UK is anticipated to thrive in future (Morrisette Hatfield, 2014). This statistics support immense market potential for Kelloggs and encourage its vast segmentation with products like Kelloggs all-Bran and own label Kelloggs Brand flakes (22% of the market segment), Kelloggs fruit and Fibre(11%), Kelloggs Special K (34%), Kelloggs cornflakes (61%), Kelloggs rice crispies and Coco Pops. Integrated market communication of Kelloggs Ready-to-eat cereal is the largest category of packaged food marketed directly towards the children. Kelloggs consistently position Nutri-gain as the energy food for boys particularly focuses on them who wants to grow as successful athletes (Fernandes, 2013). The integrated market communication by Kelloggs focus to build a strong association between Nutri-Grain cereal and success in sport let the boys to perceive Nutri-Grain as their essential daily diet to a point that goes beyond the dietary recommendations. Integrated marketing communications refers to Kelloggs advertising that represents the cereal as an indispensable part of a competitive and successful preparation of athletes that enhance their perceptions (Jones, 2011). Hence, Nutri-gain is a significant product that may be perceived as an important stimulant to achieve success in sports and success which in turn enhance the appeal of cereal to male teens. The campaign of Kelloggs cornflakes and Kelloggs special K are addressed to mothers and son and analogous to support health with Nutritional energy food (Malhotra, 2014). Integrated marketing communication focus on emotional appeal and target the potential anxieties of parents who desire to give best nutrition to their children. Promotion mix of Kelloggs Kelloggs promote its product through advertising and attractive packaging. The company make use of bright package in order to distinguish its products from its rivals in the industry. Kelloggs design its package to appeal both the children and adult. Advertisement is the key mesium of promoting its product. Television is the main medium for advertising (Rhoads Conwell, 2014). The companys promotional campaigns, like Drop a jeans size challenge increase its sales extensively that encourage consumers to have a bowl of cereal in their breakfast in lose weight. Kelloggs encourage its customers to provide feedback through the printed phone number on every wrapper of product (Che, 2014). This is also a strategy of promotion that enhances brand value. Kelloggs being a leading cereal brand makes use of online discussion forums and chat rooms where consumers can attain pre-purchase knowledge and also can share their post-purchase feedback. Online forums helps to spread electronic word of mouth thus targeting a large group of customers across the globe (Gaviria, 2012). However, E-WOM has negative effects as well. A negative feedback about the product or brand from the dissatisfied customers can spread negative word of mouth which in turn will affect its overall sales. Communication model and promotion issues The interlink between communication model by Kelloggs and its promotion issues are considered in details below: Mass advertisement- Through Television, Crackle and Pop, Cocoa the monkey and Snap. Kelloggs spent approximately $15 million for media campaigns however, the agency cannot attain a large group of target market who spend majority of their time in internet. Direct promotions through coupons is an effective strategy however, it allows promotion only to visiting customers and not to the outside world (Diaz-Montano et al. 2014). Trade Promotions by in-store displays and samples offers in accurate information and lack in timely convey. This communication process is in able to plan promotions based on analytics. Personal selling- It induces high cost and incur problem of finding and retaining people potential customers. The most significant issue of this communication model is the inconsistency in message (Bakir, 2014). Sales person find themselves as independent from organizations and hence design their own message strategies and sales technique thus leading to disparity in sales. Role of marketing managers in promotion Identify and select the target market and decide on specific marketing strategies based on market area. Managers maximize the effectiveness of promotional strategy by significant utilization of company resources, values and policies of management, potential risk and return, etc ( Identify, develop and evaluate the marketing strategies based on characteristics of market, cost and mark up factors. Examine the financial aspects of promotional strategy such as budget of advertisement mediums , expenditures, return on investment and projections of profit and loss. The execution of marketing or promotion plan is monitored and coordinated by the marketing manager ( Moreover, control of marketing plan execution is done in three steps, I) measurement of the outcome of executed marketing plan, II) comparison of results between pre-stated objectives in the marketing plan, III) adjustment and modifications are made in marketing plan if the objectives are not achieved. Key concept of advertisement Advertisement- it is the delivery of persuasive product message to the right people (target market), at the right time and at the right place at the lowest possible cost (McNeill, 2013). Advertising is the main component of marketing management and promoted through newspapers, Magazine, banners, direct mail, Television, Internet, etc. Sales promotion- This promotion strategy adopt short-term and non-recurring methods to boost up the sales in various ways. Sales promotion offers are not available throughout the years rather counts on festive seasons, year ending and seasonal opportunities (Jackson et al. 2015).Tools of sales promotion are exchange offer, free samples, discount coupons, scratch and win offer, money back offer, etc. Public Relation- It is a significant management function that helps to establish and maintain mutual mode of communication, cooperation, understanding and acceptance between an organization and its public (Supriya et al. 2014). Tools of public relation is Propaganda, Lobbying, Campaign, etc. Reference List Che, D. (2014). What happened to Tony the Tiger?: The rise and fall of Kellogg's Cereal City USA. Gaviria, D. (2012). Fueling Better DaysRefreshing Kelloggs 106 Year Old Brand. Diaz-Montano, J., Campbell, J. F., Phillips, T. W., Throne, J. E. (2014). Evaluation of potential attractants for Liposcelis bostrychophila (Psocoptera: Liposcelididae).Journal of economic entomology,107(2), 867-874. Bakir, B. (2014). 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